nutraceutical market is dynamic, with consumer preferences evolving rapidly. As of 2024, the following dosage forms are particularly popular:
Hot Dosage Forms for Nutraceutical Products in Today's Market
The nutraceutical market is dynamic, with consumer preferences evolving rapidly. As of 2024, the following dosage forms are particularly popular:
1. Gummies: Gummies continue to dominate, particularly in the vitamin and mineral supplement sector. They are favored for their convenience, palatability, and ability to appeal to a broad audience, including children and adults.
2. Softgels:These are popular for oil-based supplements like omega-3 fatty acids, CBD, and fat-soluble vitamins (A, D, E, K). Softgels protect sensitive ingredients from oxidation and improve bioavailability.
3. Powders: Powdered supplements are widely used for protein, greens, and meal replacement products. They allow for high doses of active ingredients and are versatile in their application (e.g., mixing into drinks).
4. Capsules: Capsules, both hard-shell and soft-shell, remain a staple. They are preferred for their precise dosing, ease of swallowing, and ability to mask unpleasant tastes or odors.
5. Liquids: Liquid supplements are gaining traction, particularly for those needing rapid absorption or those who have difficulty swallowing pills. They are commonly used for vitamins, minerals, herbal extracts, and probiotics.
6. Tablets: Tablets are traditional but still popular, particularly for multivitamins and mineral supplements. They are stable, cost-effective, and can be produced in various forms (chewable, effervescent, sublingual).